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Volunteer your professional services for the family and patient. Whatever your product or service is, the family may need it. If you run a beauty salon, offer a house call to give manicures and pedicures to the patient and family. If you're a lawyer, do their living trust and ensure other legal papers are in order.
The family will appreciate it and give you referrals, "When Joan was sick, Michelle came over and gave her a manicure. She did a really great job, and Joan was so thrilled. Michelle really brightened her day."